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Novel product lines
Sox-O-Shoe
SOCKS MEET SHOES
Soft and easy like socks and protective like shoes, this pull-on footwear has a non-abrasive knit upper for comfort and a flexible rubber sole for stable protection
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Hands-Free Towel
HASSLE FREE BATHING
This papoose, wrap style 100% cotton towel helps you lift the baby from the bath hands-free. It is extra large, easy-to-use and safe for your little one
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Wet-Sensory Nappy
CONVENIENCE REDEFINED
This nappy is designed for your baby's comfort during her early months. The colour of the nappy changes when wet, signalling you to change it even before she cries for attention
Big on small details
Functionality, aesthetics and comfort are the key drivers behind MiniKlub products. Each product is developed through diligent consumer research, material exploration, prototyping and market testing to deliver the best.
Eco-friendly practices
MiniKlub garments are produced at our factories that are certified for environmental safety, fair practices and sustainable technologies. This ensures that the garments are as easy on the planet as they are on your baby.
Brains behind the brand
MANISH PASI Founder & CEO
Manish has more than 20 years of experience in fabric and kids wear industry. He started his career in kidswear with Bangalore Babywear - Indian wing of ‘Cuthberts International’, heading the Fabric and Garment manufacturing for nine years. In 2002, he started ‘First Steps Babywear and has been successfully running it for 16 years now.
ANJANA PASIFounder
Anjana oversees the design department at First Steps Babywear. Her aesthetic sensibilities of global design trends help in matching the expectations and benchmarks of international clients. She has also worked closely with upmarket Indian players like Shoppers Stop and Lifestyle, and is thus equipped with an excellent understanding of the pulse of Indian markets as well.
