Novel product lines

Big on small details

Functionality, aesthetics and comfort are the key drivers behind MiniKlub products. Each product is developed through diligent consumer research, material exploration, prototyping and market testing to deliver the best.

Brains behind the brand


Manish has more than 22 years of experience in fabric and kids wear industry. He started his career in kidswear with Bangalore Babywear - Indian wing of ‘Cuthberts International’, heading the Fabric and Garment manufacturing for nine years. In 2002, he started ‘First Steps Babywear and has been successfully running it for 18 years now.


Anjana oversees the design department at First Steps Babywear. Her aesthetic sensibilities of global design trends help in matching the expectations and benchmarks of international clients. She has also worked closely with upmarket Indian players like Shoppers Stop and Lifestyle, and is thus equipped with an excellent understanding of the pulse of Indian markets as well.

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